Apple is not acting as before. The company is now releasing more and more products and software and that is why more problems have been created in recent times.
The Apple Watch cannot be considered as a huge success, as it does not excite the people in general. Same goes for the Apple music. It charms a very people in number these days.
So this is happening for the reason that Apple users are finding Apple products complex these days. Those products are not easy and simple as they were before.
Like the versions of S, from iPhone were not that much welcomed as the previous series of iPhones. Progress like Touch ID has been made, but still people are taking it very lightly
Tim cook said this is what the marketing is making more difficult for them. A serious change in Apple’s development has been already noticed, but they still did not have an immediate response to that.